Harnessing Digital Campaigns to Scale Cancer Risk Assessment

May 25, 2024

In the realm of cancer prevention and early detection, healthcare providers continually seek innovative ways to engage with and educate their communities. Beyond the traditional clinic setting, there lies a vast opportunity to connect with individuals who might not be aware of their cancer risk or the preventive measures they can take. CancerIQ's risk assessment tool offers a prime example of how digital campaigns can be effectively employed to bridge this gap, providing a blueprint for healthcare organizations to follow.

The Power of Targeted Campaigns

CancerIQ has mastered the art of campaign-based approaches to cancer risk assessment, enabling healthcare providers to extend their reach far beyond the clinic's walls. Our software comes with a full suite of services, including wraparound campaigns that are designed to engage specific populations through a variety of channels, including community events, social media, and direct patient outreach. By tailoring questionnaires to address genetics eligibility, breast cancer risk, lung cancer screening, and comprehensive cancer assessments, CancerIQ ensures that each campaign has a targeted focus and measurable impact.

1. Engaging Diverse Populations

The first step in launching a successful campaign is identifying the target population. Whether it's a broad effort aimed at the general community or a more focused campaign targeting specific groups, such as women under 40 for breast cancer risk assessment or individuals with a smoking history for lung cancer screening, the goal is clear: to engage those at risk and guide them towards appropriate screening and preventive measures.

2. Collaborative Messaging and Education

Partnering with the CancerIQ marketing team, healthcare providers can develop compelling campaign messaging using a wealth of resources, including social media toolkits, blog posts, and educational videos. These resources are designed not just to inform but also to empower patients with the knowledge they need to understand their risk and take action.

3. Strategic Campaign Rollout

Launching targeted campaigns involves a strategic rollout plan, suggesting the introduction of campaigns in batches to ensure a steady flow of completed risk assessments. Integrating the CancerIQ risk assessment into patient communications, such as appointment reminders, further automates and personalizes patient engagement.

4. A Seamless Patient Journey

CancerIQ's platform offers dynamic messaging and new features that allow patients to receive a full report of their risk assessment results. This report can serve as a valuable resource for patients to bring to their healthcare providers, facilitating discussions about necessary tests and referrals. Additionally, the integration of tele-genetics services provides real-time access to genetic counseling, enhancing the patient experience.

5. Measure Success and Optimize Outcomes

A critical component of any campaign is the ability to measure its impact. CancerIQ's analytics portal offers in-depth insights into campaign metrics, allowing healthcare teams to optimize their strategies and ensure that patients receive the care they need without any barriers.


The campaign-based approach to cancer risk assessment exemplified by CancerIQ = underscores the transformative potential of digital health initiatives. By leveraging targeted messaging, educational content, and strategic outreach, healthcare providers can engage with their communities in new and impactful ways. This approach not only facilitates early detection and preventive care but also empowers individuals to take charge of their health, paving the way for a future where cancer can be confronted more effectively than ever before.

Interested in starting your own campaign-based approach to cancer risk assessment? Connect with our team or book a demo today.